FORMA
I created FORMA to explore and share my interest in iconic design objects. A self-initiated product shaped by curiosity and research.
PRODUCT DESIGN, SYSTEMS & AI
PORTFOLIO / DFClarity for complex products.
From design to delivery.
I’m Daniel, a product designer and design manager based in Dublin. I help teams make complex software easier to use, connect design with engineering and turn decisions into delivery.
Companies I’ve worked with
01 / HOW I CAN HELP
Hands-on design.
A broader view of the product.
Explore the area that fits your challenge. I can support a project or work alongside your team.
Product design
I design flows and interfaces for B2B software with dense data, configuration and business rules. I turn difficult decisions into prototypes the team can open, test and discuss — including AI experiences grounded in the task at hand.
Flows and interfaces · Interactive prototypes · AI experiences
Design systems
I build and evolve design systems alongside engineering. I connect components, patterns and documentation to implementation, reducing inconsistencies and giving people and AI tools a shared foundation.
Consistency reviews · Components and patterns · Adoption with engineering
Accessibility
I help teams understand their starting point, prioritise improvements and embed accessibility in design and development. I coordinate the work with the team and, when needed, specialist auditors and documentation partners.
Assessment and action plan · Design criteria · Audit coordination
AI & design engineering
I build ways to use AI in real work: researching, prototyping and implementing with product and design-system context. I also help designers contribute to code through a defined scope, review and partnership with engineering.
AI workflows · Reusable instructions and integrations · Prototypes and code contributions
Design leadership
I support teams that need to organise requests, make decisions and communicate the value of design. I can work as a consultant or fractional design lead, combining coaching, clear priorities and hands-on work.
Prioritisation and operations · Team development · Fractional leadership
INDEPENDENT PROJECTS
Ideas made real.
Self-initiated projects exploring design, culture and digital experiences.
Explore FORMA
02 / CASE STUDIES
The work behind
the approach.
Two connected stories from my work at beqom, showing my contribution, design decisions and the evidence behind the work.
Compensation planner
Bringing context to complex pay decisions.
A pay decision needs more than a spreadsheet. Bringing people, budgets and approvals into the same view — without losing the detail.
Read the case study →
Compensation round builder
Making complex compensation policies manageable.
Designing how administrators configure rules, permissions and approvals — before a pay review reaches managers.
Read the case study →BRAZILIRELAND
I design, prototype
and work alongside
the people building it.
My work connects hands-on product design, systems and team leadership. I work with enterprise software where dense data, permissions and business rules need to become clear decisions for the people using it.
I use interactive prototypes to make decisions tangible. I work closely with product and engineering, from flows and interface states to implementation details and reviewing what ships.
AI is part of that practice: I build reusable instructions and workflows that help teams research, prototype and deliver within their design system. The aim is to make tools useful in real work, with clear criteria and human review.
Hands-on design. Decisions made together.
“He is an empathetic leader and any team would be fortunate to have him leading design initiatives.”
“As a designer, he is very creative, quick and works well under pressure. I would highly recommend him.”
“He quickly can grasp a brief and work well under pressure. I would be delighted to have the opportunity to work with Daniel in the future.”
“Daniel was a talented designer who I would not hesitate for a second in recommending highly.”
Excerpts from LinkedIn recommendations.
04 / BLOG
Ideas from practice.
Notes on product design, systems, AI and leadership.
The first articles are on their way.
05 / LET'S TALK
What are you
working on?
For product design roles, freelance projects or design leadership support, get in touch.
Thanks,
Daniel